Campaign Objectives
- Organise a press trip
- Within 2 months
- Targeting 50 international lifestyle and tourism journalists
- From all over the World
- To create global awareness for Azerbaijan
Target Groups
- Journalists worldwide (consumer and trade press)
- Leisure and business travelers
- MICE industry
Implementation
- 44 participating journalists
- Satisfying all journalists with different interests (tourism/travel, culture, food, economics, etc.)
- Audience reached: 443.439.492 people on 6 continents
- Publications in news media, lifestyle media, radios, financial media
- All articles enthusiastic and positive
- Commercial value: €1.221.124,00
