Crisis Communication

Be crisis resistant!

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A crisis can occur at any time, in any organization. Think of a fire or gas leak, a discredited employee, a product recall or a conflicting social development that threatens to become a problem for your organization. In such situations, we help you prevent damages to your reputation, both reactively and proactively. With an effective and decisive crisis management strategy, you maintain the control and confidence of your stakeholders.

Tailor-made crisis management

To get you prepared for a crisis, we develop a tailor-made crisis management handbook for you. We list potential crisis situations based on a careful analysis of your organization, your stakeholders and your environment. We also perform periodic crisis simulations by testing your organization’s resistance to a crisis. In addition, media training prepares you for dealing with negative comments and assaults from journalists.
During the crisis, you can count on our guidance and continuous advice. We help you communicate a clear and unambiguous message to avoid misinterpretations from you target groups (media, clients, stakeholders) and to keep control on your communication.

How we prepare you to face a crisis:

Crisis simulations
Crisis training
Crisis management handbook
Q&A’s
24/7 crisis management

If you have any questions or would like to know more about crisis management contact us.

Learn More about us

Salus – International Corporate Crisis Communication

Salus is Insticom’s international corporate crisis communication service. The service is not only available in Belgium and Luxembourg, but thanks to the many Salus partners in the Worldcom PR Group it is also suitable for crises in an international context.

The Salus concept ensures every client 24 x 7 x 365 crisis communication assistance in any desired country. No matter how big the impact is: thanks to Salus, there are always crisis experts on hand who understand the context of the countries and the sector concerned, and who can act immediately.

Prepare and Protect

Salus has two phases, Prepare and Protect.
In the Prepare phase, the crisis communication experts carry out a risk assessment and assess the existing plans and procedures. Once the Prepare phase has been completed, the Protect phase will enter into force, in which Salus will carry out all necessary activities and advisory work that can help prevent or resolve the crisis.

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Which companies is Salus designed to help?

Organisations with high value assets where the harm from a crisis could be significant and long-lasting
Organisations where there is medium level risk, where threats are real but not ever-present
For organizations without a full-time internal crisis team, who do want to be able to fall back on experts if a crisis threatens
For organizations whose reputation and brand damage in one country can have an impact in multiple countries and regions.