Crisis Communication
Be crisis resistant!
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+32 (0)2 627 06 09



Tailor-made crisis management
To get you prepared for a crisis, we develop a tailor-made crisis management handbook for you. We list potential crisis situations based on a careful analysis of your organization, your stakeholders and your environment. We also perform periodic crisis simulations by testing your organization’s resistance to a crisis. In addition, media training prepares you for dealing with negative comments and assaults from journalists.
During the crisis, you can count on our guidance and continuous advice. We help you communicate a clear and unambiguous message to avoid misinterpretations from you target groups (media, clients, stakeholders) and to keep control on your communication.
How we prepare you to face a crisis:
- Crisis simulations
- Crisis training
- Crisis management handbook
- Q&A’s
- 24/7 crisis management
If you have any questions or would like to know more about crisis management contact us.
Salus – International Corporate Crisis Communication
Salus is Insticom’s international corporate crisis communication service. The service is not only available in Belgium and Luxembourg, but thanks to the many Salus partners in the Worldcom PR Group it is also suitable for crises in an international context.
The Salus concept ensures every client 24 x 7 x 365 crisis communication assistance in any desired country. No matter how big the impact is: thanks to Salus, there are always crisis experts on hand who understand the context of the countries and the sector concerned, and who can act immediately.
Prepare and Protect
Salus has two phases, Prepare and Protect.
In the Prepare phase, the crisis communication experts carry out a risk assessment and assess the existing plans and procedures. Once the Prepare phase has been completed, the Protect phase will enter into force, in which Salus will carry out all necessary activities and advisory work that can help prevent or resolve the crisis.
Which companies is Salus designed to help?
- Organisations with high value assets where the harm from a crisis could be significant and long-lasting
- Organisations where there is medium level risk, where threats are real but not ever-present
- For organizations without a full-time internal crisis team, who do want to be able to fall back on experts if a crisis threatens
- For organizations whose reputation and brand damage in one country can have an impact in multiple countries and regions.
Salus experts are available in the following countries:
- Belgium – Insticom
- Bulgaria – Janev & Janev
- Czech Republic – PRAM Consulting
- Denmark – Radius
- Finland – Medita Communication
- France – Maarc
- France – Yucatan
- Germany – komm.passion
- Hungary – Probako Communications
- Italy – BPress
- Kenya – Tell-Em PR
- Netherlands – Wisse Kommunikatie
- Norway – Coxit
- Sweden – Paues Åberg
- Switzerland – GRIP Agency
- Turkey – OptimoreGroup
- United Kingdom – JBP Associates
- United Arab Emirates – Proglobal
We have assisted the following companies












Other Services

We provide an array of services in order to strengthen your reputation, from strategy to implementation.

Reputation Management
A good reputation is the key to success. We help you being your customers’ preferred choice.

Media relations
Get heard by the media and improve your visibility. We help you develop messages that will attract the attention of journalists and influencers.

Content Creation
Texts, pictures, videos: we help you informing, inspiring and convincing your audience to take them on board with you!

Public Affairs
We help you getting in contact with deciders to influence their decision process.

Digital Communication
Communication goes both ways today: we help you preparing messages that your followers will share with theirs.
Other Services

We provide an array of services in order to strengthen your reputation, from strategy to implementation.

Reputation Management
A good reputation is the key to success. We help you being your customers’ preferred choice.

Public Affairs
We help you getting in contact with deciders to influence their decision process.

Media relations
Get heard by the media and improve your visibility. We help you develop messages that will attract the attention of journalists and influencers.

Digital Communication
Communication goes both ways today: we help you preparing messages that your followers will share with theirs.

Content Creation
Texts, pictures, videos: we help you informing, inspiring and convincing your audience to take them on board with you!