Whitepapers

PR activities are our expertise.

We realize PR can sometimes seem obscure to a non-professional.

We have created the following whitepapers to explain simply and efficiently the way we can contribute to your organization positioning itself as an industry leader.

Discover how our experience, skills and knowledge can help you find the right solutions to your challenges. We hope this information helps and feel free to contact us if you have any further questions.

Whitepaper – Reputation

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7 Pages

A strong reputation ensures loyalty, trust and support from both your stakeholders and your target audience. However, with the ever-growing amount of information circulating and the increasing pressure and influence of the public opinion, controlling a company’s reputation is not as easy as it sounds. Download our white paper to learn about the three essential rules to build a solid reputation.

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Three Laws For An Excellent

Reputation

Avoid the reputation pitfalls and take care of legitimisation.

Reputation matters to every organisation.

A strong reputation ensures loyalty from and goodwill by stakeholders and your target audience. That makes reputation a factor for continuity and it increases value. In a time and age in which organisations are public property, influencing reputation is not easy. Sometimes the reverse of the desired effect happens. To be successful, organisations should not only focus on having a good name, but on legitimisation by their stakeholders as well. This calls for a new way of communicating and operating that focuses on the social impact of the organisation and how it connects with the stakeholders’ interests. How should organisations approach this?

Influence stakeholders
The company reputation is one of the main concerns for the board of directors. Organisations see that the influence clients and other stakeholders have is growing. When an incident occurs, this is made public extremely fast. Most organisations are confronted with a crisis that has the potential to gravely harm the organisation’s reputation and inflict massive damage.

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Testimonials

“Working with Insticom for almost a small decade has been a professional relief. Whether it concerns brainstorming and executing PR & Marketing communication strategies or managing a project in the field like a video case recording, Insticom understands the specific business needs and knows what it takes to get the job done.”

– Cedric De Ruette, Regional Marketing Manager Panasonic Business Europe

“Insticom is a professional communication agency with a creative mind and always delivers quality. With just a few words or short briefing, the team is able to write an appealing and inspiring article, create video content or business case study for any type of industry or media platform.”

– Ben Moors, Project Sales Manager Benelux Panasonic Visual Solutions

“Insticom has a hands-on approach and is very proactive. The team knows what they talk about, understands their customers’ needs and is able to deliver short term results.”

– Farah Soeleimansjah, Marketing Communication Manager at CHEP

Whitepaper – Positioning

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5 Pages

A good positioning helps organisations grow. It allows them to establish their legitimacy and build the foundations of a solid reputation. Positioning really is about becoming an opinion leader both in the market and in society. Too often the latter remains left out, which constitutes a missed opportunity to gain relevance and influence. Download our white paper to learn about our practical approach for a (re)positioning, that allows organisations to reinforce their reputation and expand their social relevance.

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The Building Blocks for a

Durable Positioning

A fresh outlook on positioning.

A good positioning helps organisations to grow.

It legitimises the organisation with its stakeholders
and it is the foundation to build your reputation on. With a durable positioning, it is all about determining your position on the market and in society. Too often the latter remains left out, which is why organisations sometimes miss out on opportunities or lose relevance and influence. This whitepaper describes a practical approach for a (re)positioning, that allows organisations to reinforce their reputation and expand their social relevance.

Positioning
Traditionally, positioning is aimed at creating a distinctive brand position within the market or within a specific market segment, so that the brand gets a unique position of preference with its target audience. With just a market perspective, it will be increasingly hard to differentiate yourself. Organisations and brands not only operate in a ‘market’ with ‘target audiences’, but they are a part of society in general. They have to deal with social standing. Traditional positioning is therefore no longer sufficient to be recognized as an organisation or as a brand.
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Trusted By

Whitepaper – Profiling

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6 Pages

Organisations should aim at communicating in a way that reinforces their legitimacy, and instills trust among both customers and stakeholders. A good long-term content profiling strategy should bring visibility to an organization’s social relevance, help it define a clear identity and prevent communication crises and PR disasters. Read our white paper to learn all about the Ten Commandments for an efficient profiling strategy.

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The Ten Commandments for

Content Profiling

How the new profiling works

Not having a clear identity, or even worse, having to deal with a negative image: That is what every organisation wants to prevent.

For most organisations, profiling is a necessity, so as to ensure that the organisation is in the picture of its clients, prospects and other stakeholders. The opportunities for content profiling are often left unused, or even worse, they cause reputational damage because the organisation’s profiling is much too sender-oriented. The right profiling helps organisations reinforce their position as an authority in the field and helps establish a good reputation.

Legitimisation and the new profiling

The effect that commercial and ego-driven communication has is in decline. It does not instill trust anymore.
Therefore, organisations should aim at communicating in a way that reinforces their legitimisation and does
instill trust among all stakeholders. Long-term profiling demands .

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Whitepaper – Content Strategy

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5 Pages

The number of organisations that share their content with their target audience is increasing rapidly. This results in an ever-growing amount of information created and broadcasted, making it harder for content to stand out. An efficient content strategy is therefore crucial to any organization. Download our dedicated white paper to learn about the four factors of success for effective content management.

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The Four Conditions for

Effective Content

Iron-clad content that makes strategy work

The number of organisations that share their content with their target audience is increasing. The global amount of information that is created as a result, makes it harder for content to be found. That is why there are high standards for distinctive content that helps organisations connect with their target audiences. There are four factors for success that determine how effective your content is: the message, the information, the structure and the style.

By 2020, companies want to show to the world what they are worth. 4 out of 10 have stated in the Content Research 2015 survey that they will be using more content. Organisations that already have experience in this domain are pleased with the results they have obtained.

Expectations about content

Organisations have high expectations about content. The potential is definitely there. Effective content
contributes to your company in four ways:
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Services

We provide an array of services in order to strengthen your reputation, from strategy to implementation.

Reputation Management

A good reputation is the key to success. We help you being your customers’ preferred choice.

Media relations

Get heard by the media and improve your visibility. We help you develop messages that will attract the attention of journalists and influencers.

Content Creation

Texts, pictures, videos: we help you informing, inspiring and convincing your audience to take them on board with you!

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Crisis Communication

Be prepared to manage the unpredictable and keep control of your communication. We help you crossing the storm.

Digital Communication

Communication goes both ways today: we help you preparing messages that your followers will share with theirs.

Public Affairs

We help you getting in contact with deciders to influence their decision process.

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