EUMETSAT: launching Europe’s new generation of weather satellites
We organized a press conference for Belgian and internaltional media to announce the launch of a new generation of weather satellites. It resulted in a coverage in all European countries and beyond!
Megabus – Changing the Image of Road Travel
When UK coach travel company megabus.com decided to launch on the European continent, they reached us to raise their brand awareness and start regular PR activities. We focused our strategy on presenting coach travel as a cheaper, more sustainable and safer way to travel in Europe in comparison to other transport solutions.
Moso Bamboo – Introducing Bamboo as the Most Sustainable Construction Material
Growing by 1 meter per day, bamboo is certainly the most sustainable alternative to all other varieties of wood. That is why we decided to help Dutch company Moso Bamboo to introduce the Belgian market and gain awareness through construction professionals and consumers.
A4E Airlines for Europe – Setting up a Historical Moment for the Aviation Sector
When the big 5 decided to go out in the press to announce the creation of their Alliance and tell the world they disagree with new taxes and claim for a better sector regulation, they contacted us. It was the first time that these 5 CEO’s sat at the same table.
Bobcat – Who Doesn’t Know What a Bobcat Is?
Discover how we have been helping to grow construction machine builder Bobcat’s brand awareness and reputation across the Benelux with our Dutch partner Wisse Kommunikatie. The brand has become so famous that a small charger or telehandler – whatever its brand is – is named ‘Bobcat’ by professionals from the construction sector.
Fox-IT – Becoming the Cybersecurity Authority in Belgium
Cybersecurity is probably the hottest topic when it comes to IT. It is not about ‘if’ you will be hacked, it is ‘when’ you will be hacked. Check out how we helped Dutch cybersecurity specialist Fox-IT to introduce the Belgian market and become the authority from whom journalists wanted to receive a comment or a reaction on cyberattacks on Belgian companies or institutions.
Brussels South Charleroi Airport – Becoming the Second Biggest Airport in Belgium
In 1997, only its neighbors knew the airport of Charleroi existed. With almost 4 million passengers in 2021, it has become the second airport of Belgium. We started working with Ryanair when the airlines launched in Belgium. Very quickly, we also took care of Brussels South Charleroi Airport’s media relations to attract other airlines and increase the number of passengers. Damn that was fun!
Panasonic Business – Making Toughbooks the Most Famous Rugged Computers
Panasonic wanted to strengthen its communication strategy in the Benelux for 6 of their Business Divisions. Through content creation, press lobbying, video production and events organization, the different divisions combine today and every month more than 60 clippings in the Benelux media.
Schell – Becoming the Leader of Water Management and the Specialist of Hygienical Water Systems
When arriving on the Belgian Market, Schell wanted to position itself as a leader of the water management sector. They wanted to be highlighted for their core values : sustainability, innovation and water saving. Today, 7 years later, they regularly appear in the specialized press as the ultimate expert, they obtain the attention and trust of their target audience and they keep multiplying exciting projects and contracts in the country.
Nest – Protection Against Domestic Fires
When Google launched its new Nest smoke detector, they contacted us through their usual event organization company sidegroup. A smoke detector is not sexy enough to attract the press, so we developed an angle that would definitely catch the news media’s attention. Check out how we got a national coverage from written press and tv channels.
Engaging your audience !
Our main task is to establish a dialogue between you and your target groups, as it is essential to the success of your organization. From strategic creation to implementation, all our advice is used to plan an effective communication strategy to achieve your goal.
Through ongoing interaction with your audience, you will increase your visibility and relevance.
Being visible requires constant work, sometimes as an inspiring opinion leader, as a supplier or a buyer, as an employer and often as an actor of your environment.
Through in-depth monitoring and data analysis, we are increasingly able to survey and respond to public opinion.