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The do’s and don’ts of a future-proof social media strategy

Are you keeping up with the latest on social? Chances are, despite your best efforts, that your strategy will likely be outdated rather sooner than you think. Social media has undergone countless transformations since its inception and, just as quickly as social media...
In a crisis? Do not bury your head in the sand

In a crisis? Do not bury your head in the sand

Belgian companies have often been faced with repeated scandals about the meat industry. Their usual response? Turning a blind eye and cease all communication. It is a mistake: that’s how you make a crisis grow big and bring lasting damages to your reputation. In the...

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Reputation management? Just do it!

Reputation management? Just do it!

The collaboration between Nike and Colin Kaepernick turned out to be a golden communication wedding. Indeed, after sealing the contract with the athlete, Nike saw its sales increase by 31%. Even if they fell slightly (3%) in the wake of the Karpernick kneeling...

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A conversation with Insticom CEO Hans Karperien

A conversation with Insticom CEO Hans Karperien

What else is there left to say about communication and Corona? Axelle Hantson, Reputation Advisor at Insticom, spoke with CEO Hans Karperien – albeit from afar – about communication and Corona. Hans is a true seasoned professional with decades of experience, yet this...

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How to best approach an influencer?

How to best approach an influencer?

While the circulation rate of traditional media such as newspapers and magazines is declining, the reach of influencers is steadily increasing. Unlike a newspaper, a blog or an influencer’s account on SoMe only mobilises a limited team. Often, it is even a single...

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Our main task is to establish a dialogue between you and your target groups, as it is essential to the success of your organization. From strategic creation to implementation, all our advice is used to plan an effective communication strategy to achieve your goal.

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