When is the best time to approach journalists with press releases?
As a PR agency based in Brussels, we are responsible for drafting and delivering press releases for our clients on a daily basis. But on what day of the week and at what time do you have the highest success rate for reaching journalists? Our colleagues over at HBI...
Public Affairs in a nutshell: an interview with Patrick Gibbels
"You can definitely influence European policy" Patrick Gibbels is a lobbyist and has his own firm – Gibbels Public Affairs – and is the PA man at Insticom. He has a legal background but decided not to become a tax specialist to earn a living. After graduating from...
In a crisis? Do not bury your head in the sand
Belgian companies have often been faced with repeated scandals about the meat industry. Their usual response? Turning a blind eye and cease all communication. It is a mistake: that’s how you make a crisis grow big and bring lasting damages to your reputation. In the...
Reputation management? Just do it!
The collaboration between Nike and Colin Kaepernick turned out to be a golden communication wedding. Indeed, after sealing the contract with the athlete, Nike saw its sales increase by 31%. Even if they fell slightly (3%) in the wake of the Karpernick kneeling...
A conversation with Insticom CEO Hans Karperien
What else is there left to say about communication and Corona? Axelle Hantson, Reputation Advisor at Insticom, spoke with CEO Hans Karperien – albeit from afar – about communication and Corona. Hans is a true seasoned professional with decades of experience, yet this...
How to best approach an influencer?
While the circulation rate of traditional media such as newspapers and magazines is declining, the reach of influencers is steadily increasing. Unlike a newspaper, a blog or an influencer’s account on SoMe only mobilises a limited team. Often, it is even a single...
Engaging your audience !
Our main task is to establish a dialogue between you and your target groups, as it is essential to the success of your organization. From strategic creation to implementation, all our advice is used to plan an effective communication strategy to achieve your goal.
Through ongoing interaction with your audience, you will increase your visibility and relevance.
Being visible requires constant work, sometimes as an inspiring opinion leader, as a supplier or a buyer, as an employer and often as an actor of your environment.
Through in-depth monitoring and data analysis, we are increasingly able to survey and respond to public opinion.