Azerbaijan press trip – Inviting Reporters From all Continents

Content Creation, Media Relations, Reputation Management

When Azerbaijan wanted to take a position as a tourist destination, we helped the Tourism office to invite lifestyle and travel reporters from all over the world for a one week press trip. Thanks to our Worldcom network, 44 enthusiastic journalists attended. We did this in only 2 months and got global coverage.

Campaign Objectives

Organise a press trip
Within 2 months
Targeting 50 international lifestyle and tourism journalists
From all over the World
To create global awareness for Azerbaijan

Target Groups

Journalists worldwide (consumer and trade press)
Leisure and business travelers
MICE industry

Implementation

44 participating journalists
Satisfying all journalists with different interests (tourism/travel, culture, food, economics, etc.)
Audience reached: 443.439.492 people on 6 continents
Publications in news media, lifestyle media, radios, financial media
All articles enthusiastic and positive
Commercial value: €1.221.124,00

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Azerbaijan press trip – Inviting Reporters From all Continents

Campaign Objectives

Target Groups

Implementation

Ready To Get Started?

Related Case Studies

Strengthening Internal Reputation and Identity at Jaspers-Eyers Architects

Strengthening Reputation, Legitimacy, and Responsible Play at Napoleon Games

EUMETSAT: launching Europe’s new generation of weather satellites

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