As a PR agency based in Brussels, we are responsible for drafting and delivering press releases for our clients on a daily basis. But on what day of the week and at what time do you have the highest success rate for reaching journalists? Our colleagues over at HBI...
Belgian companies have often been faced with repeated scandals about the meat industry. Their usual response? Turning a blind eye and cease all communication. It is a mistake: that’s how you make a crisis grow big and bring lasting damages to your reputation. In the...
While the circulation rate of traditional media such as newspapers and magazines is declining, the reach of influencers is steadily increasing. Unlike a newspaper, a blog or an influencer’s account on SoMe only mobilises a limited team. Often, it is even a single...
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