“Unfortunately, we’ll have to reschedule our Message Development session”: This is the email that one of our clients sent us last week because he didn’t see the need to move forward with his project in these hectic times. Today, almost everywhere in Europe, physical meetings are indeed forbidden because of the Covid-19. This is of course perfectly logical and absolutely necessary to stem the epidemic. But let’s not cancel our appointments for all that!
Flexibility and adaptation
When we help our clients to position themselves in the market and develop communication messages, a face-to-face brainstorming session with key people in the company is usually an important step. Since the introduction of containment measures, which we at Insticom comply with by teleworking, these sessions cannot take place in their usual form. Fortunately, there are tools such as Skype and Zoom, which allow video conferencing with several people and almost give the impression of being in the same room as the people you are talking to. The watchwords for a successful digital meeting? Adaptation, organisation and also creativity.
Quickly done, well done
In our Skype sessions, we can creatively and interactively help you define the values, position and key messages of your organisation, project or services and products in a small group and in just two hours. And all this despite the coronavirus! In fact, there is no reason to let the virus slow down or stop your communication strategy if technology allows it.
This famous customer who wanted to reschedule our appointment finally let himself be convinced and came out of this virtual meeting very satisfied. Certainly the approach is different, one might think that the meeting will be less concise or less dynamic, but the result is very positive. Let’s dare to be flexible!
If you are wondering how we can help you remotely in the management of your communication, do not hesitate to contact us. We will be happy to work with you to design an approach tailored to your needs and current situation.